The collateral and website designed by Rascal by Design for Squeeze Herbal Lemonade perfectly capture the brand’s vibrant, natural, and refreshing essence. Every element was meticulously crafted to reflect the company’s core values of freshness, health, and an elevated sensory experience. The visual identity incorporates bright, citrus-inspired colors such as sunny yellows, zesty greens, and pops of berry reds, paired with earthy tones to evoke the natural ingredients used in the lemonade. The logo, a dynamic representation of a lemon slice with delicate herbal accents, serves as a central symbol of the brand’s identity.

The website extends this cohesive branding into the digital space, offering an engaging and user-friendly experience. With clean, modern design elements and vibrant imagery of fresh ingredients, the website highlights Squeeze Herbal Lemonade’s unique flavor profiles and commitment to all-natural products. Interactive features, such as a “Find Your Flavor” quiz and detailed product pages, allow users to explore the health benefits and ingredients of each variety. The site also integrates e-commerce functionality, making it easy for customers to shop for their favorite lemonades and branded merchandise. In addition to the website, Rascal by Design developed eco-friendly packaging, hand-drawn illustrations, and marketing materials such as posters, flyers, and social media graphics. These pieces feature taglines like “Squeeze the Day” and “Herbal Goodness in Every Sip,” creating an emotional connection with the audience while emphasizing the product’s refreshing and health-focused qualities. Together, the collateral and website designed by Rascal by Design deliver a seamless and engaging brand experience, showcasing Squeeze Herbal Lemonade as a leader in natural, flavorful beverages.